Designing a marketing video for a dental surgery promotion can be a challenging task, but it is essential to create a compelling and engaging video that can effectively communicate the benefits of dental services to potential patients.
Here are five tips to keep in mind when designing a marketing video for a dental surgery promotion.
Define your target audience
The first step in creating an effective marketing video is identifying your target audience. Depending on the services offered by the dental surgeries, the target audience can vary from children to adults or even specific groups such as seniors or athletes. Defining the target audience will help in determining the tone, style, and content of the video. For instance, a video targeting children should be playful and colourful, while a video targeting seniors should be informative and straightforward. If you get this part right, it can also impact your dental SEO, helping to boost you on search engines like Google and Bing.
Keep it simple
A marketing video should be simple, clear, and concise. You don’t want a long intro, and you don’t want it to be too long that it becomes confusing. The video should highlight the key benefits of dental services in a brief and straightforward manner. Avoid using technical jargon, complex words, or lengthy sentences that may confuse or bore the viewers. The video should be engaging and attention-grabbing from the beginning to the end. Keep it focused on one topic (such as dental implants, whitening etc.) and make sure there are lots of photos of your team’s portfolio of performing the procedure. No stock images!
Highlight the benefits
The marketing video should focus on the benefits of the dental services offered by the clinic. The benefits may include pain relief, improved oral health, cosmetic improvements, or even increased confidence. Highlighting the benefits will help in convincing potential patients to choose your dental clinic over your competitors.
Also, while it may seem like something that should be obvious, it is worth talking about how your dental surgery can cater to nervous patients, as this will help people who have dental anxiety to contact your surgery.
Use visuals
Visuals are a powerful tool in marketing videos. They can communicate complex ideas effectively and create an emotional connection with the viewers. Use high-quality visuals such as images, animations, or videos to enhance the message of the video. The visuals should be relevant to the content and should help illustrate the benefits of dental services.
As before, try to make sure that all of the visuals used concerning treatments are from your team’s own portfolios and that any images of your clinic are taken by professional photographers.
Include a call-to-action
The marketing video should have a clear call to action that encourages potential patients to take action after watching the video. The call-to-action may include booking an appointment, visiting the website, or contacting the dental surgery for further information. The call-to-action should be placed at the end of the video and should be clear, simple, and easy to follow.
