When most people think of artificial intelligence, they think of movies where there is an issue or mishap with an AI computer, which leads to problems. In the real world, however, AI is developing quickly and being used by healthcare providers and other industries to help patients get the care they need and deserve. Great!
It may seem that medical surgeries would benefit more from this kind of technology, but dental surgeries are no exception. AI-powered tools can help dental surgeries attract new patients to their website, increase engagement, and improve patient experiences, all with minimal involvement from dental staff, allowing them to focus on patients and work on building relationships with those who visit their surgery.
In this article, some of the ways in which AI can attract patients to a dental surgery website will be explored, so you can see if this is something you want to invest in for your dental practice.
Personalised recommendations
AI-powered tools can analyse patient data, such as search history and previous appointments, to provide personalised recommendations. For instance, if one dental patient has a history of teeth whitening treatments, the AI-powered tool can recommend similar treatments or offer promotions for those services. By providing personalised recommendations on their own dental websites, dental surgeries can increase the chances of converting website visitors into patients.
Chatbots
Chatbots are AI-powered tools that can provide instant responses to patient queries 24/7. They can answer frequently asked questions, such as appointment scheduling, treatment options, and insurance coverage, without the need for human intervention. This can save time for both patients and staff and improve patient experiences. By implementing chatbots on their website, dental surgeries can attract patients who prefer the convenience of instant responses. This also has the benefit of freeing up phone lines for patients and staff so that emergency dental issues can get sorted quickly.
Predictive analytics
AI-powered predictive analytics can analyse patient data, such as demographics, search history, and social media activity to identify potential patients. Dental surgeries can use this data to create more targeted marketing campaigns, such as social media ads or email newsletters, to attract potential patients. By using predictive analytics, dental surgeries can improve their marketing efforts and attract patients who are more likely to convert.
Virtual consultations
Of course, this is a bit different to how it sounds; you cannot really attend a dental checkup from home. However, AI-powered tools can enable virtual consultations, where patients can connect with dentists remotely without an in-person appointment. This can save time and money for both patients and staff and provide greater convenience for patients who cannot physically visit the dental surgery. By offering virtual consultations, dental surgeries can attract patients who prefer remote consultations (such as nervous patients), thus allowing you to expand your patient base.
Dental imaging
AI-powered dental imaging can provide accurate and detailed images of patients’ teeth and gums. This can help dentists to identify dental problems more quickly and accurately and provide personalised treatment options. By offering AI-powered dental imaging on their website, dental surgeries can attract patients who value the latest dental technologies and are looking for accurate and efficient treatments.
