Industry & Trade

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Importance of a Business Website and How to Build It

The internet has forever changed how businesses market their brand, products, and services. In the past, businesses used traditional advertising methods such as TV, radio, and print ads to market their products. However, with the advent of the internet, companies can now sell their products and services through websites, social media platforms, and email marketing. […]

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For Newbie Entrepreneurs: Lessons You Should Not Ignore

Many people start a business because of the financial rewards that can come with successful entrepreneurship. For them, the potential rewards are worth the gamble. After all, starting a business can be a gratifying experience, both personally and financially. According to statistics, there were 5.4 million new business applications in 2021 alone. For many, it’s simply a

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younger target audience

Appealing to the Modern Audience: Marketing Strategies to Reach a Younger Target Market

It is no secret that businesses always try to find new and innovative ways to reach their target market. In today’s digital age, where technology rules and the average consumer is inundated with advertisements from a young age, it can be complicated for companies to stand out from the competition. However, businesses can use a

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