Lena Schroeder

With her double degree in English, History, and MBA, Lena is Storm Host's most prolific writer, tackling various tech issues and translating them for the layman. She has been writing about business and technology for over ten years and actively participates in trade shows and tech expositions to keep her mind sharp. When she's not writing, she helps run a non-profit organization that trains various Midwest SMEs in digital marketing.
welder at work

Fabricating Furniture: A Guide For Starting a Business Venture

Develop your skills and understand the purpose of tools and materials used in furniture fabrication. Create a comprehensive business plan highlighting the mission, goals, target market, competition analysis, marketing strategies, and budget. Set up a workshop with the necessary tools and safety gear, such as goggles and gloves. Build your brand by defining your unique identity and developing

Fabricating Furniture: A Guide For Starting a Business Venture Read More »

online marketing concept

Converting Visitors into Customers: Effective Strategies for Business Engagement

Understanding the visitor journey and mapping the customer journey are vital steps in converting visitors into customers.  Creating visually appealing, user-friendly landing pages with persuasive copy and compelling CTAs is essential for success. Harnessing the power of personalization through collecting and utilizing customer data helps build customer relationships. Setting clear goals and objectives for digital marketing campaigns, tracking KPIs,

Converting Visitors into Customers: Effective Strategies for Business Engagement Read More »

restaurant

A Guide to Starting Your Restaurant From Concept to Reality

Develop a clear concept for your restaurant with market research and realistic expectations. Create a business plan to include financial projections, staffing needs, marketing strategy, and operational details. Secure the necessary permits and licenses in advance to avoid delays or unexpected expenses. Consider equipment leasing or loans to reduce costs while obtaining quality equipment. Starting a restaurant is

A Guide to Starting Your Restaurant From Concept to Reality Read More »

The Top Reasons To Start A Cosmetic Business In The U.K.

The cosmetic industry in the U.K. is worth £9.8 billion and growing, making it an excellent opportunity for business owners. Government support is available in the form of tax rebates, grants, and loans for small businesses in the cosmetic industry. The U.K. houses renowned research institutions devoted to cosmetic science to aid entrepreneurs in innovating products.

The Top Reasons To Start A Cosmetic Business In The U.K. Read More »

construction workers on the site

How to Manage Employees in the Construction Industry

Managing employees in the construction industry requires a proactive approach. Prioritize communication and establish open lines of communication with employees. Ensure employee eligibility by asking for certifications such as a CSCS card. Use varied and hands-on learning approaches to provide employees with basic knowledge and skills. Offer competitive salary and benefits packages to attract and retain the best employees. Managing employees

How to Manage Employees in the Construction Industry Read More »

man

Reasons Why Your Subscription Business is Failing

Subscription-based business models have become popular, but executing them can be challenging. High customer churn rates are a significant challenge for subscription businesses. Lack of value, poor marketing, pricing, and poor user experience are common reasons for failure. Strategies for success include customer engagement, targeted ads, and a user-friendly mobile app. Subscription-based business models have

Reasons Why Your Subscription Business is Failing Read More »

a hand writing business branding concept

How to Make a Name for Yourself in the Business Industry

Build your network and connections by joining relevant professional associations, attending industry events, leveraging social media platforms, and seeking professional help.  Showcase your expertise by writing for professional publications and being visible on professional platforms.  Create an effective personal brand strategy with the help of a branding expert to maximize business opportunities.   Utilize graphic designers,

How to Make a Name for Yourself in the Business Industry Read More »

woman

A Guide to Starting a Rental Equipment Business From Scratch

Choose a niche for your rental equipment business Create a comprehensive business plan Find sources for the necessary rental equipment Leverage available marketing methods to promote your business Develop an effective customer service structure to ensure client satisfaction. Starting a rental equipment business from scratch is an exciting and rewarding experience. The potential to earn

A Guide to Starting a Rental Equipment Business From Scratch Read More »

Scroll to Top