Content marketing to a younger audience can be challenging. The youth is bombarded with messages from all angles, so you must work hard to break through the noise and grab their attention. Young people also have different interests and priorities than older consumers, so your content needs to be tailored to resonate with them.
If you want to reach a younger audience with your content marketing, here are some tips to keep in mind:
1. Keep it short and sweet.
Many young people have short attention spans, so it’s essential to make your content concise and to the point. Get straight to the point and avoid fluff or filler. You want to deliver your message quickly and effectively in a conversational and easy-to-understand language.
A good rule of thumb is to keep your content under 500 words. If you absolutely must go longer, break up your text with headings, lists, and images to keep things interesting. Many young people also prefer consuming content in smaller bites, so consider creating shorter blog posts or videos instead of long-form articles.
Some platforms, like Snapchat and Twitter, have strict character limits that force you to be concise. This can be a good thing, as it forces you to communicate your point quickly and efficiently. Make the most of these limits and use them to your advantage.
2. Use video.
Video is one of the most effective content formats for reaching a younger audience. In fact, 73% of millennials say that video helps them make purchase decisions. You’re missing out if you’re not using video as part of your content marketing strategy.
When creating video content, remember that a person’s average attention span is only about two minutes. So, ensure your videos are engaging and packed with information from the start. You can also work with professional video services specializing in creating video content for businesses to ensure your videos are high quality and on-brand.
3. Use interactive content.
Interactive content is a great way to engage younger audiences. This could include anything from quizzes and polls to infographics and games. Because interactive content is more engaging than traditional forms of content, it’s more likely to capture a young person’s attention and hold it.
When creating interactive content, ensure it’s relevant to your brand and target audience. It should also be easy to use and understand. The last thing you want is for someone to give up on your quiz because it’s too complex or confusing. Test your content on a few different people before you publish it to ensure it’s up to par.
4. Be authentic and relatable.
Young people can smell inauthenticity from a mile away. They’re bombarded with marketing messages daily, so they know when something is genuine and when it’s not. If you’re not being authentic, they’ll quickly lose interest.
Your content needs to be relatable to connect with a younger audience. Share your story and be transparent about your brand. Use real-life examples that resonate with your audience and avoid using industry jargon they might not understand. Authenticity and relatability are key when marketing to a younger audience.
5. Use influencers.
Influencers are huge on social media, and many young people follow them for recommendations on everything from what clothes to buy to what products to use. If you want to reach a younger audience with your content, consider working with influencers. They can help promote your content and make it more visible to the people you want to reach.
Choosing an influencer that is a good fit for your brand is key. Take a look at their social media following, content, and engagement to ensure they’re a good match. You should also ensure they align with your brand values and target audience. Not every influencer will be a good fit for every brand, so it’s essential to do your research before you commit.
6. Go where your audience is.
Finally, it would be best if you went where your audience is. You need to be active on their favorite platforms to reach a younger audience. This includes social media sites like Snapchat, Instagram, and Twitter.
Posting content on your own website is also essential. Ensure your website is optimized for SEO and mobile devices, as many young people use their phones to access the internet. You can reach a younger audience by going where your audience is and creating content they’re interested in.
Remember, quality is key when creating content for a younger audience. They have high standards and expect the best from the brands they follow. So, ensure your content is well-written, engaging, and relevant.
By following these tips, you can create content that resonates with a younger audience and helps you reach your marketing goals. Many young people are online, so it’s essential to have a strong presence on social media and your website. If you want to connect with this demographic, you need to create quality content that’s relevant to their interests.