Digital Tech

A marketer prioritizing personalization

Taking Marketing Personal: Strategies to Pursue

Marketing strategies are essential because they allow companies to pursue specific goals and objectives. With marketing, businesses can attract new customers and keep up with the competition. Additionally, marketing can significantly impact a company’s bottom line. For example, a study by the University of Massachusetts found that businesses that invest in marketing enjoy a 7% […]

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managing finance with graph

How to Manage Your Finances Well in Your Online Business

Managing your finances is a crucial aspect of any business, whether online or brick-and-mortar. Proper financial management can mean the difference between success and failure. Many businesses fail due to poor financial management. Especially with online businesses, which often have limited resources and tight profit margins, it is essential to track income and expenses carefully

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virtual reality technology

Harnessing the Power of Virtual Reality for Your Business in 4 Ways

It’s no secret that virtual reality is becoming increasingly popular globally. A recent report by investment management firm Goldman Sachs found that the VR industry is expected to be worth $80 billion by 2025, up from $2.2 billion in 2016. This growth is driven by several factors, including the decreasing cost of VR hardware, the

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