Brian Townsend

As a professional marketer with over 25 years of experience in the industry, Brian Townsend has all the knowledge necessary to become Storm Hosts’ editor-in-chief. Aside from his editorial duties, he also sits on the board of multiple technology startups. He is a proud early adopter of social media and other tech solutions for marketing
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How to Secure Sensitive Business Information and Files: A Guide

Cyber threats are a significant risk to business information security and must be taken seriously. Businesses should comply with data protection regulations and have a comprehensive security policy. Implement physical security measures, such as electronic access control systems, to secure sensitive information. Create strong password policies and encourage multifactor authentication. Secure your network with antivirus and firewall […]

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cashflow

5 Tips to Level Up Your Business Finances and Cash Flow

Develop a cash flow forecast to predict and plan future financial activities. Optimize accounts receivable processes to accelerate cash inflows and reduce non-payment risk. Control and reduce expenses to free up cash for use in other areas. Consider appropriate financing options aligned with business objectives. Utilize accurate credit checks to assess customer creditworthiness and minimize

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Practical Tips for Improving Your Retail Shops Physical Durability

Invest in high-impact windows, flood barriers/covers, and roof replacement services to protect retail stores from harsh weather conditions. Keep an eye on weather forecasts and alerts, secure storefronts and equipment, and develop emergency preparedness plans with employees. Be flexible with business practices, such as adopting curbside pickup options or online ordering if the storefront must

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Working With Real Estate Professionals When Investing

A real estate agent/broker can help investors find and analyze properties, negotiate offers, and provide local market knowledge. Hiring a real estate lawyer is essential to provide legal guidance and protection when investing in property. A property manager can save money and time by managing day-to-day operations, home inspections, tenant screening, rent collection, and maintenance

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A Picture is Worth a Thousand Sales: Maximizing Your Online Jewelry Store with Eye-Catching Photos

High-quality product photos are essential for an online jewelry store to evoke emotion and build customer trust.  Understanding your target audience and tailoring your photography style should align with their preferences and expectations.  Setting up a professional photography environment, including a suitable backdrop, props, lighting, and equipment, is critical.  Showcase jewelry features by taking multiple

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5 Steps to Implement Organizational Change In Your Business

Clearly define the change’s objectives to ensure stakeholders’ understanding and buy-in. Create a detailed plan that outlines specific actions required to implement the change. Use effective communication to explain the reasons behind, benefits, and effects of the change. Address resistance proactively and provide support to employees throughout the process. Utilize a change management app for

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Strategies for Expanding Market Reach and Growth

Know your target market and conduct thorough research to gain deeper insight into their needs and wants.  Analyze the competition in the market to identify potential areas of improvement.  Leverage professionals to create an effective marketing strategy.  Develop a strong online presence, optimize the website for search engines, and use social media.  Offer exceptional customer

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Getting Into Diorama-Making as a Hobby

Choose a theme for your diorama and plan your project before starting. You can also draw mockup sketches. You need to create a dedicated workspace and organize your diorama-making materials accordingly. Enhance your diorama with lighting effects, sound, and painting techniques such as dry brushing and watercolor. Use quality materials like the static grass system

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