Digital Tech

In the Attention Economy, businesses get ahead by gaining their customer’s attention. It is a market where you have to be creative to succeed, or else, your competitors will take your customers and you will be left behind. Here’s why it matters. What is the Attention Economy? The Attention Economy, coined by Herbert Simon and […]

Technology is now an essential aspect of every business. For this reason, it is best to use tech tools in your firm. That is the only way to find out its impact on your business. Besides, even if you are not tech-savvy, most of the tech tools available are easy to navigate. You don’t have

TikTok is everywhere. The app seemingly came out of nowhere but, suddenly, everyone has it and browsing it regularly. TikTok is a smartphone app that allows users to create and share short videos (15 seconds max) with music or their voice. The app also has social networking features that allow its 1 billion monthly active

In today’s world, all businesses must pursue digitalization. Besides the obvious restrictions enforced by social distancing protocols because of Covid-19, the benefits and advantages of digital transformation are not something you can look over. Nearly every aspect of life moves to digital spaces, from cryptocurrency to remote work setups. However, those advantages do not come

The food and beverage industry in the US is worth $30 billion and is expected to continue growing. With people becoming more interested in online shopping, social media consumption, and online reviews, digital marketing for this industry has never been more essential. Digital marketing for the food and beverage industry involves using various channels of advertising that

By definition, outsourcing is a business practice where you hire external help to perform particular tasks instead of hiring new staff. It’s a standard method entrepreneurs use to reduce operational costs and control general operations. There are several types of outsourcing. Some of them are occasional, such as hiring a certified accountant to take care

The fun that the internet brings is not only with how it makes everything so much easier. There are also gems on the internet that can take away your boredom or help you with the most mundane things. In fact, the World Wide Web is a treasure trove of fun websites and software. There is

It’s probably fair and square to say that the digital age has come upon the world and is still in full swing. From telephones to computers to smartphones to pleasantly voiced AIs that inform you of the weather, technology has become a staple in almost all aspects of our lives. There are some very obvious

While many people might focus on personal events that were delayed or canceled by COVID-19, the business world also had to suffer from a lack of events. Company parties to big conferences had to be shut down as everyone feared infection. Fortunately, online substitutes were able to pick up the slack. But that would not

One of the most ironic issues faced with remote work and the digital space is that despite the focus on connecting people from all across the world into one shared platform, connecting with our virtual teams and employees is surprisingly difficult. You see, while you may get to say hi to each other on the